Cradle to Cradle®

circular thinking

Publication with friendly permission of © EPEA Switzerland GmbH

Cradle to Cradle® Design defines and develops cyclable products. This means: There is no waste, all ingredients are considered as nutrients.Technical base materials are reharvested through recycling or turned into biological nutrients through composting. In differentiation to conventional recycling the quality level of our raw material remains throughout multiple product lifecyclesand only purely “assessed safe chemicals” are used for the BAYONIX® BOTTLE. Nature as a model reflects ongoing developments in a Cradle to Cradle® product: Flourishing trees in spring are only apparently redundant. From a few blossoms new trees are growing. All blossoms not used for growth, fall to the ground and become nutrients.






Consumer Goods (natural fibers, cosmetics, detergents, etc.) are designed so that they can be used in biological cycles over and over again. They decompose to organic nutrients and promote biological nutrients and systems such as plant growth. The renewable raw materials are in turn the basis for new products.


Service Products (TV sets, cars, synthetic fibers, etc.), the so-called technical nutrients, are separated to enable the production of new commodities after fulfilling their initial function. The users / consumers purchase only the relevant services, e.g. Television. The materials remain the property of the manufacturer, which retains them through collection and reenters them into the technical cycle.

Topics Discussions

Cradle to Cradle® requires a “Paradigm Change” in relation to today’s predominant “Cradle to Grave” approach. Away from linear thinking towards a thinking in cycles. On numerous committees lively discussions are taking place around the world. Here are some complementary topics about Cradle to Cradle®.

Cradle to Cradle® vs. Sustainability

Cradle to Cradle® and sustainability

Life Cycle Assessment

Cradle to Cradle® and life cycle assessment
Cradle to Cradle®: Eco-efficiency vs Eco-effectiveness

Eco-efficiency vs Eco-effectiveness

The terms “eco-efficiency” and “eco-effectiveness” are often lumped together. However, a world of difference separates them: Primarily eco-efficiency quantifies, defines problems to be reduced (e.g. greenhouse gas emissions) and eco-effectiveness qualifies in addition (e.g. use of carbon dioxide as nutrient).

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